Originally from Melbourne, I was on maternity leave whilst living in Perth (….I still miss those beaches) when my husband was offered a job in Tokyo, Japan. Soon after I discovered I was pregnant with our second child and despite some trepidation we set off for Tokyo in February 2013 (....I was six months pregnant at the time). 

I had always loved beauty products (....in a previous life I was a brand manager for a French cosmetics brand), and was immediately blown away by the amazing selection of products available at every local drug store in Tokyo, let alone the department and speciality stores. In early 2014 I began contributing to an English language magazine in Tokyo, mostly writing about drug store beauty products - it turns out that the readers loved the content and these articles became some of the most popular pages. In 2015 I created the Tokyo Beauty Book website, a place devoted to discovering the world of Japanese Beauty (J-Beauty) - please check it out at tokyobeautybook.com. You can also find some of my J-Beauty contributions in Allure, Grazia UK, Business of Fashion, Emirates Woman and Huda Beauty. 

After returning to Australia I launched the Tokyo Beauty Store in 2019. I love being able to share my passion for J-Beauty and offer authentic products to customers all over the world.

Thanks for your support. Alisa